Every hour, Americans use more than 2.5 million plastic bottles. The bottles we drink out of have changed over the years from size to shape to color. Here are some of the more popular plastic bottle packaging trends we have seen so far in 2018.
They are sustainable
The plastics industry typically struggles with sustainability due to the use of resin in the manufacturing process, but they are now starting to use less of it. This trend of increased sustainability is especially important for those purchasing plastic water jugs and bottles. Consumers feel less guilty about buying bottled water when they know the plastic bottle packaging is environmentally friendly.
They are kid-friendly
More and more bottle companies are manufacturing their bottles to have kid-friendly packaging. They are designed with bright colors and graphics to capture a child’s attention. They are also being made with different shapes so children with small hands can hold them better. This is especially true for companies selling juices to give kids a healthy alternative to soft drinks.
They are label-less
Many bottle companies are getting rid of the label around the bottle and engraving their print directly onto the bottle itself. This includes the product name, logo, and even nutrition facts. Companies are using artwork to create their plastic bottle packaging labels. Colors are applied separately to produce a clear, crisp design meant to last. These screen-printed label designs are being used to complement the natural color of the beverage inside.
They have vintage designs
The vintage look is coming back in a big way in many areas of design, and plastic bottle packaging is one of them. Consumers love to be taken back in time and experience the nostalgia that vintage labels bring to them. Older generations like to remember a time that has passed, and younger generations like to see what things used to be like before their time.
Who knew plastic bottle packaging could be so important? With marketing and advertising, packaging for consumable products makes a large impact on consumer decisions. Consumers are becoming more conscious of their responsibility to the environment, so the more they know about the package, the better.